Images from the most-engaged posts, one per author. Click to open the post.
What people talked about
Share of posts mentioning each topic (keyword match). Right column: gap in percentage points.
People who carried the conversation
Days are aligned to each event's opening day. Each column shows that day's total engagement and its top three authors. Shaded columns are event days. Hover or tap a face for details.
How much is it about AI?
Per post · keyword-based
Who's posting?
Function
Seniority
Other brands in the conversation
Share of each event's posts that mention the brand. Company names are matched in post text.
Top posts
#
Author
Post
Date
Engagement
What this means for FringeLines
Angles backed by the posts above
AI in GTM
"Everyone is an AI company now"
At Black Hat, buyers publicly said they couldn't tell vendors apart. One former CISO counted 165 of 307 booths mentioning AI, and 36 where he couldn't tell what the company did. Proving what the AI actually does is now the differentiator.
Black Hat
AI adoption · securing AI
Know your agents before you buy tools
The shared thread across both events: every AI agent needs an owner, a purpose, scoped permissions, and limits on what it can do without a human. Start agents where mistakes are cheap.
Fal.ConBlack Hat
AI in GTM
Copy-paste advocacy underperformed
20% of Fal.Con posts were templates, with a median of 9.5 engagements. Original posts by people outside CrowdStrike had a median of 28. Black Hat had no templates.